Iran General NewsIn gender-sensitive Iran, a car designed specially for women

In gender-sensitive Iran, a car designed specially for women

-

ImageThe Guardian: Iran's biggest motor manufacturer is to take the country's gender sensitivity to new levels by producing a car specially for women.

The Guardian

Robert Tait and Noushin Hoseiny

ImageIran's biggest motor manufacturer is to take the country's gender sensitivity to new levels by producing a car specially for women.

It will be fitted with features common on the international market but seen as female-specific in Iran's male-dominated culture. These include an automatic gearbox, electronic parking aids, a navigation system and a jack designed to make it easier to change a wheel, suggesting that women drivers lack the mechanical competence of their male counterparts. Alarms may also be installed to warn of flat tyres. The vehicle will be painted in soft "feminine" colours and include interior designs tailored to women's tastes. There will also be audiovisual entertainment systems for child passengers.

Iran Khodro, the state-backed manufacturer, said it would put the first models on sale next June to coincide with Iranian women's day. The car will be part of the Samand range, which has been exported to allied countries such as Syria and Venezuela. However, the women's car will initially be aimed solely at the Iranian domestic market.

Vahid Najafi, managing director of Iran Khodro's order unit, said the design was prompted by a sharp increase in women drivers and car owners and was based on research into their preferences and needs. Cars will be built in response to orders from customers.

"Women's necessities are different from men's," Najafi said. "For example, a woman goes shopping, takes children to school – so this car is going to have some visual distinctions that will separate it from other cars. It will be more beautiful. Cheerful and attractive colours will be used – for example red. A series of decoration pieces will be added to the interior, on the dashboard for example. What's important for women is that the car should be comfortable and handle well."

The idea is in line with gender separation officially encouraged by Iran's Islamic authorities. Last year they backed a proposal for a female bicycle designed to conceal the rider's legs and upper body. Women are discouraged from cycling, mainly to preserve notions of female modesty, and are banned from riding motorcycles, except as passengers.

A women-only taxi service, with women drivers, was recently launched in Tehran and other big cities. Men and women are segregated in buses and on Tehran's underground.

Iran Khodro last year announced plans for an Islamic car – with a navigation system designed to locate Mecca – to be produced jointly with Malaysia and Turkey.

Latest news

Iran, the Resurrection of the Concept of ‘Revolution’

These days, Iran’s political and social environment has witnessed massive storms, which have changed the meaning of all concepts....

Iran Regime’s Response to Protests Censorship and Violence

The Iranian regime’s leadership has reacted to the ongoing wave of protests over the death of Mahsa Amini, the...

Iran’s New Generation Seeks Nothing but Regime Change

In a silly and desperate statement, the Iranian regime’s foreign minister Hossein Amir-Abdollahian claimed that nothing special is going...

Iran’s Youths Broke the Spell of Fear

One of the main characteristics of the recent protests in Iran is the courage and fearlessness of the people,...

Iran Is on the Brink of a Revolution

The wall of fear has been broken. In many cities across Iran, women are taking to the streets, leading...

Iran’s Regime Claims To Fill Global Energy Gap Despite Crippled Petroleum Sector

In recent weeks, the Iranian regime’s officials have been constantly exaggerating their huge capacity in oil and gas reserves...

Must read

The Time for Appropriate Response to Iran’s Years of Secrecy

By Pooya Stone While the Iranian government’s officials frequently claim...

New steps by U.S. against Iranians

New York Times: The Bush administration will announce a...

You might also likeRELATED
Recommended to you